Eyedeology Vision Center + Optique in Midtown
Hosts Grand Opening Event

ATLANTA—November 19, 2008—Eyedeology Vision Center + Optique, a vision care center and optical boutique in Midtown Atlanta, will hold its grand opening event Friday, Nov. 21 from 3-7 p.m.

The event will feature hors d’oeuvres from neighborhood Midtown restaurants, mixed drinks and hourly giveaways, featuring designer sunglasses, signature perfumes, and high-end accessories. National representatives from high-fashion eye-frame lines, such as Gucci, Hugo Boss, Versace, and Tom Ford, will be on hand to help people learn what types of frames and lenses best enhance their faces.

“The representatives coming from the eyewear lines hold the highest training in matching lenses and frames to flatter faces,” said Eyedeology’s owner and optometrist, Sima Gupta, O.D., M.P.H. “We’re all trained in that here, but this will be an opportunity for anyone to get a personal consultation with the best in the business.”

The event will be held at Eyedeology at 860 Peachtree St., at the corner of 7th Street.
The vision center is offering $50 off eyewear purchases of $200 or more to anyone that day who brings in a men’s hygiene product, which will be donated to the Task Force Men’s Shelter in Midtown.

An optometrist who holds a master’s degree in public health, Dr. Gupta practiced for years in Manhattan. When she moved to Atlanta earlier this year, she decided to open a vision center to combine her passion for quality eye care with high-fashion eyewear. Using the most up-to-date high-technology equipment, she can spend anywhere from 45 minutes to an hour testing eyes for vision accuracy, cataracts, diabetes, hypertension and other conditions whose signs often first show up in the eyes. She also, fits contact lenses, treats and manages ocular disease, and gives LASIK consultations.

About Eyedeology Vision Center + Optique
Eyedeology Vision Center + Optique sets the standard for vision care in Atlanta. It performs thorough eye examinations, testing patients for vision accuracy and medical conditions, such as hypertension, diabetes, and neurological conditions, which often may first be diagnosed via an eye exam. Eyedeology is an independent, full-service center. As well as offering eye exams, it offers vision treatments, eyeglass and lens prescriptions, and high-end designer fashion frames.

For more information, visit www.eyedeologyatlanta.com.

Contact: Susan Asher
Asher PR
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770-551-9753

Dr. Sima Gupta, Bio

Sima L. Gupta, O.D., M.P.H., is an optometrist at Eyedeology Vision Center + Optique, a vision care center and optical boutique in Midtown Atlanta that provides the highest standards of care for eyes. Dr. Gupta opened the center in 2008, after years of practicing optometry in New York City where she learned the art of combining high-quality eye care with and high-fashion eyewear.  

Specializing in providing the most thorough eye exams, Dr. Gupta tests for accuracy of vision and screens for glaucoma, cataracts, diabetes and other diseases that often first show up in the eyes. She also spends extra time with patients educating them on ways to protect their vision and prevent eye disease.

Dr. Gupta has practiced optometry since 2004. She earned her doctorate in optometry from the Illinois College of Optometry in Chicago. She also holds a Masters of Public Health in Health Care Organization and Policy from the University of Alabama at Birmingham, and she completed her undergraduate work in biology and psychology at Birmingham-Southern College.

Dr. Gupta has traveled to Honduras, Zimbabwe, and New Delhi to provide vision care to people who cannot afford treatment. Dr. Gupta has served as a consulting optometrist for Helen Keller International, a nonprofit that implements vision screenings in public schools.  She is a member of American Optometric Association, Georgia Optometric Association, Medical Reserve Corps of New York, and she is a Vision Care Section Councilor and Membership Chair for The American Public Health Association.